The SUPER BOWL is coming. It is expected to export 140 thousand tons of avocado
feb 08, 2022
The avocado, like every year, is the star ingredient of the Super Bowl, despite the problems that could arise in its production, that will not prevent Mexico from being the first exporter in the world.
According to the Association of Producers and Packers Exporters of Avocado of Mexico (APEAM), only for the Super Bowl on February 13, around 140 thousand tons of avocado will be shipped to the United States.
Also, the president of the National Agricultural Council, Juan Cortina Gallardo, mentioned that December and January are the months in which the most avocado is exported to satisfy the strong demand that the Super Bowl represents. According to statistics from Michoacán, the state that produces the most avocado in our country, a truck leaves every seven minutes carrying the fruit.
On the other hand, Sader points out that avocado was the agricultural product that grew the most in exports in 2021, with 43.1%; and the amount exported grew 11.9% according to November figures from Banxico.
Although it is an industry affected by insecurity and drug trafficking, and information has emerged indicating that its production requires too much water, its consumption continues to rise.
"It is evident that insecurity affects all sectors. When I talk to producers, we are all suffering and this has been getting worse," Cortina said.
In Mexico, avocado is also an essential product, it can accompany any dish, but it is an essential ingredient in cakes and tacos. Cortina explained that 97% of the Mexican avocado production is exported, so only three percent stays in our country.
Approximately 100 million viewers have enjoyed this game in recent years and are expected to see it in 2022, so that same number will watch the Mexican avocado commercial, estimating that approximately 30 seconds of advertising are paid. 5.5 million dollars, in recent years.
Although the avocado is the natural protagonist of the Super Bowl matches in the United States, this AFM strategy seeks to strengthen the consumption of the fruit produced in the Mexican countryside.
Gastrolab web. (2022). Mexican avocados will be promoted by Andy Richter at Super Bowl LVI. 2022, from Informer Website: https://www.gastrolabweb.com/t...
